In this section, Jeff Green talks to Steve Katelman, a long-time agency veteran, to get his perspective on the challenges they face, how agencies adapt and evolve, and how to think about the move towards data-driven marketing. The complicated, fast-paced world of programmatic has placed even greater importance on agencies in helping their clients. Identity, or the ability to understand a user across channels and devices, is undergoing revolutionary changes that will make the internet a better place for consumers and advertisers alike. This section will unpack what is happening with Identity, how an identifier Unified ID 2.0 works, and the projected impact of Identity on other channels like Traditional and Connected Television. In this section we’ll get an inside look at the boom happening inside television from executives at Paramount, Tubi (FOX), and The Trade Desk who all agree: the future of TV is programmatic. Hear from The Trade Desk and agency executives about how data enhances media buying, why first-party data is such an under-utilized resource for marketers, and what the future of data-driven advertising looks like.Ĭonnected TV (CTV) is the fastest-growing channel in programmatic advertising and for good reason – it's where the consumers are watching television. In the second section, industry experts will simplify concepts that are often made to feel complicated but do not need to be. In the first section, you’ll learn about the differences between Walled Gardens and the Open Internet and how the Open Internet movement is advancing a better internet for consumers. Innovative ways to put your data to work to make smarter marketing decisions Trade Desk delivered second-quarter revenue in 2019 of 159.9 million, a year-over-year increase of 42.How it will impact the fast-growing streaming TV landscape.Why the evolution of identity is shaping the future of marketing Companies using The Trade Desk for Marketing Automation include: Walmart, a United States based Retail organisation with 2300000 employees and revenues of. ![]() In order to receive your certificate of completion, you must complete all modules and each of the quizzes. ![]() A complete list of the presentation topics for each section is available below in the learning modules section. The Trade Desk is headquartered in Ventura, California. This program consists of video presentations and quizzes. The Trade Desk (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users. ![]() In this Executive program, you will gain a high-level understanding of the digital advertising ecosystem as well as learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy.
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